Before You Get Started on the Text...
Here are some of the things to consider when you are creating the text for your site. Firstly, put aside plenty of time to sit and ask yourself the following key questions:
- Who's going to be visiting my site? What are their interests, lifestyles, habits? I'm putting myself in front of people who I hope will, ultimately, buy something from me.
- Have I identified my Unique Selling Position (USP)? In other words, do I know precisely why people will be more likely to buy from me rather than from someone else?
- What do I want to use this site for? Is it simply to enable people to find out basic information about me and see my work (Portfolio Website)? Or do I want to make sales (Online Sales Website)?
- What do I need to include in my website? Do I need to include information about my services and products, my portfolio of work, contact information, hours, location map, frequently asked questions, contact forms, client testimonials, external links, a logo of my own, the logos of my professional associations, my CV/resume, documents to download?
- Have I seen similar sites that have inspired me; that made me want to go back and read more or buy from them? What was it about these sites that I liked? Was it the text, headline, layout, colours, links, images, sounds?
- How often do I plan to update the content of my website? Will I want to be able to add new stuff every day (e.g. new photographs, daily blogs)? Or will I be happy to make changes every week/month/quarter (e.g. monthly news, quarterly speaking schedule) without the site becoming dated?
- What will be my website's main Keywords - the hidden words that will be stored in the background of my website to help draw the interest of the search engines like Google.com and Yahoo.com? Are they words and phrases that every other author / poet / musician / photographer / painter is likely to use? Or do I have something more unique that's specific to what I am offering?
All Articles
Useful Links - Here's a list of useful resource sites that my clients find useful. Whether you're an author, a visual artist, a musician, performer or photographer, you'll probably find a resource worth checking out here too...
Website Text - Hints and tips on making sure your website text captures the interest of your visitors as quickly and as confidently as possible.
Home Page Structure - Create a 'Stop 'Em In Their Tracks' home page that will capture the interest of your visitors as quickly and as confidently as possible.
Website Pages - Hints and tips on choosing the most suitable page types and titles for your website.
Content Maintenance - Get a head start on your competition by ensuring your website content is freshly updated from time to time. It engages your visitors and encourages them to return, and the Search Engines love it!
Directories - A list of online Directories where you can submit your website domain name - a great way to start building up some quality links pointing towards your website.
Search Engines - Submit your website domain name to the Search Engines so that your fabulous new site doesn't languish unknown and unvisited because no-one knows you're out in Cyberspace.
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What we do as a company
We provide web design for photographers, writers and artists. Our creative, affordable websites can include a custom logo, a blog, photo gallery, ecommerce shopping cart for online sales, royalty-free music for your podcasts and newsletters for your customers and fans. Get a stylish web site to grow your creative business.
Book cover illustrations and image optimisation services are also available.
