Sending marketing emails is an important part of your daily activity if you are running a business. It’s the simplest, cheapest and most efficient way to keep contact with your customers and business partners. However, to be sure that your emails reach your customers, you need the best autoresponder available. What should you expect from a good-quality autoresponder?
Well, deliverability is your main concern. There are many free autoresponders online, but they don’t manage have a decent deliverability rate. The only way to accomplish that is with the help of a paid autoresponder. There are people who prefer to add a script to their own site to help them send the marketing emails. Well, this can take you a lot of time, because you have to act as the administrator of the email account. You’ll have to deal with lots of spam complaints and undelivered emails. If you use your own IP to send thousands of emails you can end up with your IP banned by important servers. If you look at things that way, you’ll see that the only reasonable solution is to use a paid autoresponder. You don’t have to worry about the price either. A good-quality autoresponder service doesn’t charge more than a few tens of dollars every month. As you well can see, it’s totally reasonable and affordable even for small companies.
A good quality autoresponder also offers you the possibility to manage your contacts on different lists and to send them personalized content. For example, you send one type of emails to your business partners and other type of emails to your customers. Another important feature you can access with paid autoresponders is getting to add to your email important features such as graphics, images, videos and links. This way, you’ll be able to create a special design for your marketing emails and to convince more customers to buy your products and services.
Paid autoresponders help you to figure out if your marketing emails reach to your customers. Thos services also provide you statistics like how many of the people who received the emails actually read them. Also, you get to find out how many customers clicked on the links to send with the emails.
Autoresponders will make your life a lot easier. You will be able to send your marketing emails without worrying about deliverability, spam complaints or banned ID. A good part about autoresponders is that you can benefit from good-quality customer support. Every time you need some help or some adjustments done to your application, all you have to do is contact customer support through email, phone or live chat.
Getting a paid autoresponder is a wise step. You can’t compete with other companies unless all your products and services are truly professional. And what’s more important for a business than the brand and public image? You can maintain a good public image only by communicating professionally with your customers.